The mission of the Richland College Electronic Commerce Program is to introduce students to the business processes enabled by Internet technologies by providing the students an interdisciplinary curriculum that includes marketing, management, communications, and web site design and development. The program’s graduates should have the ability to set up an Electronic Commerce solution by defining business goals and strategies and understanding the technologies needed to implement the solution.
What does an eCommerce student learn to do?
Students design eCommerce models and analyze current and future trends by performing audience analyses, stating marketing objectives, analyzing design strategies for secure data transfer, designing eCommerce solutions to use real-time processing capabilities intended to interact with a database, and by practicing successful workplace skills.
The Associate of Applied Science degree (A.A.S.) is four (4) semesters in length and averages seventeen (17) credit hours per semester. Students may enroll in the program on either a full-time or part-time basis. The first three (3) semesters offer a mix of technology, business, marketing, and management courses. Students choose a specialization in their fourth and final semester. The TECHNICAL SPECIALIZATION increases students’ knowledge and skills of operating systems, server management, computer programming, web design and database applications. The BUSINESS SPECIALIZATION increases students’ knowledge and skills of organizational behavior, accounting, marketing, and management. Both specializations wrap up the students’ education and training with a final “capstone” course called Internet Commerce. This CAPSTONE EXPERIENCE provides students opportunities to create eCommerce business solutions and showcase their creativity and talents.
The Business Specialist Certificate is two (2) semesters in length and averages twelve (12) credit hours per semester. Students may enroll in the program on either a full-time or part-time basis. The Certificate complements many different college majors, because it documents students’ knowledge and skills in business, marketing, management, and technology. Employers value business-savvy technologists, as well as technically proficient business people. This COLLEGE-LEVEL CREDENTIAL on students’ resumes or university applications may benefit their educational and career goals. All of the Certificate’s courses apply toward the Electronic Commerce A.A.S. degree, for those students who intend to continue their education in that field.